Advertise

Why advertise with pdx.fm?

People are numb to radio commercials, so we haven’t bombarded pdx.fm listeners with tired and ultimately ineffective 15 minutes commercial breaks. Instead, we want to give you, the advertiser and small business owner, the opportunity to have your message heard by an audience that actually cares about what you’re selling.

pdx.fm has a loyal listener base of well over 10,000 Portlanders per day. Our listeners are unique and they’re listening to pdx.fm because they’ve chosen to, not because they settled for what they’ve found on the radio dial. A listener has to decide to visit pdx.fm and a good percentage of them listen all day long or download more than 50% of our shows to listen later.

We’ve worked hard to create shows with hosts that people care about and identify with and we want to help you sell products and services that believe in and would use ourselves.

Audio Advertising on pdx.fm

Audio advertising is a great and affordable way to reach your audience, especially if you own a local small business or have an event coming up. Not only can you have your audio heard through the live stream everyday, it can also be placed into a shows podcast, so your ad is heard even if listeners weren’t able to listen live.

Here are some of the details:

We have 30 and 60 second audio spots available throughout the day from the half hour to the top of the hour, in between shows. Between show ads are not embedded in podcasts but play more frequently throughout the broadcast day.

Individual show audio spots are also available. Pricing on a per show basis depends on show audience, please inquire for details at contact@pdx.fm.

  • 15 or 30 second audio spot – top of the show
  • 15 or 30 second audio spot – middle of the show
  • 15 or 30 second mention – middle of the show or segment sponsorship
  • 15 or 30 second audio spot – end of the show

All live shows are converted to podcasts and are available on iTunes, and on the respective shows website, within a few hours of live airing. All audio ads will remain in the podcasts indefinitely.

*All audio prices are subject to change.

If you are interested in audio advertising on pdx.fm, please send an email to: contact@pdx.fm for more information.

Fun Facts:

  • An estimated 42 million Americans ages 12 and over tuned in to online radio on a weekly basis, up from 33 million in 2008. That boosted current listener rates to 17% after being mired in the range of 11-13% in recent years.
  • The key radio demographic of 35 to 54 year olds are becoming more frequent online listeners
  • Awareness of podcasting grew from 37% of Americans to 43% in the past year
  • The number one reason given for podcast consumption was time-shifting – the ability to consume content whenever the consumer desires
  • Recent downloadable media consumptions shows audio is still much more widely consumed than video

*Stats provided by Arbitron and Edison Research

Web Advertising on pdx.fm

With thousands of unique visitors to pdx.fm each day, you have a chance to reach a broad audience in a variety of ways. Not only do we provide the opportunity to advertise on the main pdx.fm website, you can also have your ad displayed on our iPhone Mobile Player. With over 1/2 of our audience listening to the stream using an iPhone, iPod Touch, or other mobile devices, you won’t want to miss the opportunity to have your ad displayed – head on over to pdx.fm on your iPhone to see what we are talking about.

Here are some technical specs for web advertising:

  • In most cases, advertising is offered in 1 week slots.
  • Logos and artwork to be used must be provided by advertiser.
  • Deadline for art submission is one week prior to the scheduled run.
  • Ad pricing does not include creation of ads.
  • Standard formats accepted for ad artwork are PNG and JPG. We do not accept and display Flash ads – sorry.
  • Image resolution should be 72 pixels per inch and RGB color.

Please submit all advertising artwork to: contact@pdx.fm. Be sure to include all of your information: name, company name, phone number, email, and the week of which you would like your ad to run. If there are any scheduling conflicts with the ad run time, we will be sure to contact you.

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